Audience Outlook Monitor survey results are in
Research agencies Patternmakers (Sydney) and WolfBrown (USA) in collaboration with Create NSW, Australia Council for the Arts, and their state counterparts are delivering the Audience Outlook Monitor, to track how Australian audiences feel about attending arts and culture events in the context of the COVID-19 pandemic.
In May 2020, over 23,000 respondents from 159 organisations responded to a cross-sector collaborative survey involving museums, galleries, performing arts organisations and festivals ‑ from the country’s largest to micro companies in regional Australia. These organisations simultaneously sent a survey to a random sample of their audiences, who had attended a cultural event, such as a concert, exhibition, festival, author talk or art workshop, since January 2018.
The results show that the pandemic will affect who comes back when, and the size of events and the type of interactions that audiences feel comfortable with. These results are freely available in an accessible dashboard to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again.
The Audience Outlook Monitor will collect data again in July and September, to track how audience sentiment changes as conditions change, and people are allowed to resume gathering in larger groups.
You can access results and further details about the Audience Outlook Monitor survey here.
Published: 18 May 2020