Arts in NSW

Lorikeet Bushy Tree Mandala (detail). Emily Crockford, Studio A. Mural in Westpac Service Centre, Concord West, NSW. Photo: Jessica Leggett.

Lorikeet Bushy Tree Mandala (detail). Emily Crockford, Studio A. Mural in Westpac Service Centre, Concord West, NSW. Photo: Jessica Leggett.

Welcome to the Create NSW Creating New Income: a toolkit to support creative practice. Here you’ll find guides and resources to help generate revenue for your creative practice. The Toolkit is tailored to creative practitioners and small to medium organisations.

We’ve taken a “how to” approach to each topic, showing the steps needed to grow and develop income streams from sources such as philanthropy, sponsorship, crowdfunding and new products.

Individual guides contain links to related information throughout the Toolkit and case studies of success from around NSW. Alongside each of our guides you’ll find links to further resources sourced from around the web to help kick-start your fundraising efforts.

Throughout the Toolkit you will find guides on a range of topics to inform and assist your revenue raising practices. These short clear guides can be dipped into as needed. The Toolkit is not designed to be read cover-to-cover.

Download the full Toolkit or dip into the individual guides that relate to your area of interest.

Full Creating New Income Toolkit

Full accessible version

Being Fit For Fundraising Toolkit

Building Your Donor Base Toolkit

Telling Your Story Toolkit

Trusts and Foundations Toolkit

Major Gifts Toolkit

Crowdfunding and Collective Giving Toolkit

Business Sponsorship Toolkit

New Products and Services Toolkit

Case Studies

If you have any questions or comments on this toolkit, please email

Additional resources

A ‘How To’ Panel

Elizabeth W. Scott, Executive Director Create Investment & Engagement, introduces the Toolkit and provides a short overview of how it works and its contents, and interview a panel made up of three representatives from the Case Studies used in the Toolkit and one of the authors of the Toolkit. The panel consists of Genevieve Clay-Smith, CEO Bus Stop Films, Gabrielle Mordy, CEO Studio A and Mikala Tai, CEO Gallery 4A, and David Sharpe, Sharpe Advisory.

NESTA’s Funding Innovation: A practice guide

NESTA has just released Funding Innovation: A practice guide. This guide shares the funding tools Nesta has used to support innovation and offers practical advice on how to make money work harder using a range of financial approaches, including stage-gate grants; matched funding grants; challenge prizes; impact investment etc.

Image: Lorikeet Bushy Tree Mandala (detail). Emily Crockford, Studio A. Mural in Westpac Service Centre, Concord West, NSW. Photo: Jessica Leggett.
Create in NSW: NSW Arts and Cultural Policy Framework

Create in NSW: NSW Arts and Cultural Policy Framework

NSW has established its reputation as an important, innovative and exciting cultural hub representing Australia internationally.

Create in NSW: The NSW Arts and Cultural Policy Framework sets a vision for a future in which arts and culture are central to the life of our State. Create in NSW is a whole of government framework to drive excellence, expand access and build the strength of the State’s arts, cultural and screen sectors. Arts NSW will play a strategic leadership role in implementing the policy framework.

Arts in Regional NSW

The Australian Bureau of Statistics (ABS) estimated that at June 2013 just over one-third of NSW residents lived outside Greater[...]More

Small to medium organisations

Many smaller and medium-sized organisations are based in NSW, adding texture and diversity to our cultural offerings.[...]More

There’s so many fings I love about Western Sydney image courtesy of Tom Polo and STATION

Arts in Western Sydney

Western Sydney has a strong and vibrant arts and cultural environment.[...]More


Service organisations

Service Organisations play important roles in the areas of advocacy, capacity building, communications and support. Arts NSW provides significant[...]More

Aboriginal Arts and Culture Protocols

Introduction Aboriginal people have been maintaining, enhancing and sharing their unique culture for thousands of generations. This has always been[...]More

Make Music Day 2022

Make Music Day is a global celebration of music making across more than 1000 cities around the world. Create NSW[...]More

Nikai Stewart performing at Giiyong Festival 2018. Photo by David Rogers.

NSW Contemporary Music

Create NSW continues to work with the music sector to develop future initiatives and investment in contemporary music across NSW.[...]More

Liverpool City Council. Photo by Ben Williams Photography.

24 Hour Economy

The NSW Government is committed to growing a vibrant, safe and diverse 24-Hour Economy to enhance the state’s standing as[...]More

Cultural Tourism Toolkit launched at ARTLANDS 2016. Photo: Arts NSW

A Cultural Tourism Toolkit

Regional NSW is the largest and most significant economy of any Australian state.  Over one-third of NSW residents live outside[...]More